Cunti means “tales” in Sicilian dialect — a brand of artisanal sweet creams, jams and preserves built around a mythical narrative. The story follows Nia, daughter of a man and a goddess, who travels through the fields of Sicily with her faithful crow in search of ancient flavors. I developed the legend, defined the crow as the brand’s identity symbol, and built a complete visual system including color palette, typography and illustrations. The identity extends to the digital world, with UX/UI design for the eCommerce website completing the brand system.
