Amaro ZenZero® is an artisanal liqueur produced entirely in Sicily.
It takes shape from the fusion of intense ginger root aroma, the citrusy freshness of Sicilian lemons, and an herbal infusion that develops a bitter note on the palate.
For Amaro ZenZero® I initially handled the naming research and the payoff “fusione liquida” — liquid fusion. I then led the design of the brand mark, illustrations and label.
