Welcome to the new digital ecosystem of Lega Basket Serie A. Over the past year, we collaborated with LBA to redesign their website and mobile app. The main challenge was to make the products not only more aesthetically refined and modern, but above all more engaging — with the goal of increasing interest in the league and its protagonists.
We focused on crafting an experience and navigation that would enhance all multimedia content and showcase the most spectacular side of the game, introducing stories, reels and a completely redesigned TV section.
We also rethought the gamification system within the app, creating a dedicated and immersive area where colors, illustrations and animations blend together to form a visual system that complements the main one — making these features more attractive and engaging for users.
The final result is an ecosystem designed to attract a younger audience through tailored language and UX, while maintaining the technical depth of data representation, statistics and insights that fans and journalists rely on.
