Cunti means “tales” in Sicilian dialect — a brand of artisanal sweet creams, jams and preserves built around a mythical narrative. The story follows Nia, daughter of a man and a goddess, who travels through the fields of Sicily with her faithful crow in search of ancient flavors. I developed the legend, defined the crow as the brand’s identity symbol, and built a complete visual system including color palette, typography and illustrations. The identity extends to the digital world, with UX/UI design for the eCommerce website completing the brand system.
Luvipo is the trusted partner for a new generation of elite travelers: refined, conscious, and discerning — seeking not just luxury experiences, but a personal vision of the world. The brand’s value lies not in the “where”, but in the “how” and the “why”.
ProfessionAI is Italy’s leading tech academy for Data Science, Machine Learning and Artificial Intelligence — a fast-growing reality that needed to communicate with greater strength and consistency.
I worked on the project across three parallel fronts:
Welcome to the new digital ecosystem of Lega Basket Serie A. Over the past year, we collaborated with LBA to redesign their website and mobile app. The main challenge was to make the products not only more aesthetically refined and modern, but above all more engaging — with the goal of increasing interest in the league and its protagonists.
We focused on crafting an experience and navigation that would enhance all multimedia content and showcase the most spectacular side of the game, introducing stories, reels and a completely redesigned TV section.
We also rethought the gamification system within the app, creating a dedicated and immersive area where colors, illustrations and animations blend together to form a visual system that complements the main one — making these features more attractive and engaging for users.
The final result is an ecosystem designed to attract a younger audience through tailored language and UX, while maintaining the technical depth of data representation, statistics and insights that fans and journalists rely on.
Where nature finds its form.
Kalè was born from a blank page and a clear idea: that skincare can be essential without being ordinary.
I developed the entire brand identity, from visual strategy to label design, with a single guiding thread: simplicity as a deliberate choice. The brand system builds a clean visual language where every element earns its space.
I extended this philosophy to the product labels and packaging: essential typography and visual hierarchy that communicates before it is even read.
Amaro ZenZero® is an artisanal liqueur produced entirely in Sicily.
It takes shape from the fusion of intense ginger root aroma, the citrusy freshness of Sicilian lemons, and an herbal infusion that develops a bitter note on the palate.
For Amaro ZenZero® I initially handled the naming research and the payoff “fusione liquida” — liquid fusion. I then led the design of the brand mark, illustrations and label.
UI/UX design and eCommerce website development for OKU, a company specializing in the production of sustainable wood furniture and eco-conscious design.
For Terraliva, an agricultural company producing multiple cultivars of extra virgin olive oil — award-winning and certified IGP Sicilia, Organic, Kosher and Halal Italia — I handled the graphic design of three labels, each adapted to its container: Silver, Velvet and Centesimato. Two of the labels received several international awards.